29 January 2008

600% ROI (Return On Investment)? Invest 30 Minutes, Dividend Pays 2.5 Hours

Time. It’s a precious commodity. No one knows this better than entrepreneurs. We cram 15 hour days into 8. We are masters at finding ways to make things work with existing resources. I learned a long time ago that you either have more of one than another; time or money.

Remember when you were young? Most likely you had more time than money. That meant you hung out at home in the basement with your friends. You were creative about having fun because you didn’t have money.

As a 42-year-old, things are different.

Now I have more money than time. At some indiscernible point, there was a crossover. I don’t know where, when or how, but here I am; proof that something changed.

I don’t want to spend my time washing the car, changing the oil, or cleaning the toilet. Or bookkeeping, designing ads, or trying to get the best price on a new printer. My time is worth more to me now. I delegate these tasks to pros so I am free to do what I love; provide wordsmithing and editing solutions to entrepreneurs.

Somewhere along life’s journey I discovered investments and learned about assessing the ROI (Return On Investment). The higher the ROI, the better. 600% ROI is outrageous!

Let’s put the ROI in terms of time.

If you invest 30 minutes and get 180 minutes in return, you just experienced a 600% ROI. 180 minutes = 3 hours. If you subtract your initial investment of 30 minutes, that’s 2.5 hours of time you didn’t have before. Where did it come from? It came from a land of DELEGATING.

What would you do with 2.5 hours? Finish, or review and actually implement your marketing plan for 2007? Catch up on contracts for your sales force? Find a bookkeeper so you can focus on growth? Hire a business coach who helps you develop a plan to increase sales by 100% in 6 months?

Feel the freedom of delegating tasks to professionals who knows how to transform words into profits. How full do you want your pockets?

Imagine... a return of 600% every time you invest a mere 30 minutes (the time it takes to discuss and delegate your project). 2.5 hours to focus on growing your business; exactly where your attention needs to be.

To your unlimited potential and success~

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