Define Your Ideal Customer


    ... to Discover the Most Effective Marketing Language for YOUR Business

    To captivate and engage your customers and clients, and develop focused, high-impact marketing content that elicits action, your ideal customer must be clearly defined. This is the solid foundation upon which everything else in your business is based.

    When your ideal customer has been sharply defined, your marketing efforts are now crystal clear. Ah, finally, you know exactly what to say and how to say it! Plus, you know where to focus your energies when developing new products or services. With this information, you know which specific actions will deliver the greatest return-on-investment.

    When your quintessential customers find you, they instantly resonate with your message because you speak “their” language with ease. They feel you know them personally. And, in a way you do because you've taken the time to really learn about their needs. You know what motivates them, you know what they're looking for, you understand their life concerns and you present yourself, your products, or your services as solutions.

    Your message must speak the language of your intended audience. If it doesn’t, you unnecessarily expend too much time, money and energy trying to sell to everyone. That’s another way to say you waste a great deal of all three.

    Your ideal customer isn’t "everyone." No product or service is meant for every person on the planet.

    When you stop being
    everything to everyone,
    you can then become the
    #1 valued resource
    for your ideal customers.
    Cater to them. Cater well to them.
    Speak their language. Be their solution.
    See results.


    At first you may think this exercise is a waste of time. But I promise: It reveals aspects of your ideal customer that don’t surface any other way.

    Address your audience with precise and pre-determined language that engages, inspires and prompts readers to take action. THAT’S the power of creating marketing content with impact... and it all begins with a comprehensive ideal customer analysis.

    So often, new activities seem daunting. We don't know where begin, we don't know the questions to ask to get the answers we need to proceed, or we may not know the best person to ask.

    Entrepreneurship is all about learning, but hopefully not learning things the hard way; by trial-and-error.


    That's why I'm thrilled to share everything I know about how to define your ideal customer in an unprecedented one-hour program.

    So, what do you get for an investment of one hour and $37?

    1. Detailed instructions for two inspired and easy, guidance techniques that provide a shortcut to actually seeing and feeling your ideal customer. (These processes take the exploration and discovery out of your thinking mind and into the realm of your heart center--where all the juice of life really resides! And you can use these same processes, accessing your inner wisdom to dramatically enrich ANY area of your life: romance, relationships, happiness, health, etc.)
    2. A detailed explanation of why even narrow niching is simply smart business, not a (mis)perceived handicap. (This component will open your eyes to the enormous time-savings you experience when you cease catering to everyone. If you ever wished for more hours in a day, this is your dream come true. You'll be amazed at the hours handed back to you when your efforts are zeroed in on one target.)
    3. Direct access to the insider knowledge of an expert copywriter, ghostwriter, best-selling author and online marketer. (I will spill every bit of professional and personal insight to ensure you get the precise information that you need to know RIGHT NOW to effectively reach your audience.)
    4. Step-by-step guidance as you proceed through the process of defining your ideal customer. (This is not a one-size-fits-all program full of generic information that may or may not apply to you and your business. At the end of the program, because we will have actually completed the exercises together, you will have the true inside scoop on who your ideal customers are AND how to speak to them so they listen and take action.)
    5. Unrestricted access to the proprietary workbook so you can duplicate the process again and again for new products, offerings or other businesses. (Detailed written instructions allow you to successfully duplicate the process over and over again in every area of your life.)
    6. Downloadable Audio to use for future reference. (This allows you to relax and maximize the experience. Forget about feeling frazzled by taking notes, trying to listen AND finishing the exercises. Anything you miss or desire to explore in greater detail can be reviewed by listening later at your convenience.)
    7. Enjoy a BONUS! Full manuscript of the program at no additional fee. (A full manuscript allows you to take in the information visually which can widen your ability to grasp and apply the concepts. Some of us are auditory learners and others are visual learners. A manuscript covers both bases and I genuinely want you to experience the maximum benefit from this intensive resource.)


    This high-energy, informative program consists of two vital components:

    1. Introduction
    Before we delve into the heart of the how-to’s of defining your ideal customer, you’ll be given the same two powerful tools I use to gain access to hidden information… information that reveals surprising insights and catapults your success in capturing the deepest essence of your audience.

    2. The Main Attraction
    The discovery of your ideal customer is unique to you. During the program, you'll focus on your business, completing the exercises with guided, step-by-step instructions.   

    At the end of one hour, you will have a clear understanding--and solid grasp--of your ideal customers so you can speak with authority (because you’ll know your readers so well) and truly resonate with them. You’ll know the EXACT language to engage and elicit action in all your marketing materials including your:

    · Web site
    · Social media posts
    · Brochure
    · Business card
    · Articles
    · Email signature line
    · Byline (article campaign signature line)


    How did this program come to fruition? Because in spite of my best efforts to educate consulting clients about online marketing,

    the issue of an undefined audience
    continued to present itself
    as something very few
    business owners understood

    They were so excited about turning their passions into profits, they bypassed the importance of a establishing the clarity around who would benefit most from their product or service. They didn't recognize how vital it was to the long term life of their business, preserving valuable resources in the process. And I recognized that they needed someone to SHOW THEM HOW to conduct a thorough analysis, not just tell them they needed to do it. Most likely they wouldn't get around to it because they simply didn't know how.

    Based on my experience, within one hour, you can easily:
    • get into the heads, hearts and lives of your prospects (why? because it's the only way you're going to truly connect, build strong relationships, and position yourself as a valuable resource)

    • be equipped with a powerful, yet simple tool that could be a BIG business game-changer (why? because it's that intuitive and impactful)

    • understand why your current marketing efforts might not be as effective as they could be (why? you're writing to everyone)



    $37 gets you in, gets you out in one hour, and back into your marketing with a fresh eye for speaking to your audience with precision.

    This is the perfect learning opportunity if you:
    • don't know your ideal customer
    • don't know the first thing about defining your ideal customer
    • haven't learned how to leverage your marketing efforts for maximum results
    • wonder how discovering the many nuances of your ideal customer will provide a return-on-investment for your business
    • are ready to connect on deeper levels with those who can benefit most from your offerings


    We’ll do this together! I hope you'll join me.

    In Sisterhood, Light, & Love (and Masterful Marketing!)~

    Charlon Bobo

    PS From personal experience, I know what it’s like to be so excited about something I’ve just purchased and then be disappointed because it lacks substance. There is no fluff or filler in this program. For the value-priced investment of $37, you receive rich content you can implement immediately to breathe new life and results into your business. Order this program now!



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