EditCopyProof: Breathing Vibrance--and Results

--Into Your Marketing Content

You have the best intentions. You are excited to share your unique perspective, life knowledge, products and services with the world. You know you’re positively impacting people. Clients rave about your services and customers love your products. And yet, your efforts aren’t converting into increased exposure, new clients or dollars (depending on your strategic marketing goals).

It’s incredibly frustrating because you’ve followed the advice of expert online marketers and copywriters. You thought when you implemented their model for success that it would work for you, too.

By the time clients come to me, they’ve hired:

Copywriters who have the technical ability to write killer sales copy based on “proven” copywriting techniques
PR firms who were able to take content, plug it into their own formula (that has worked for many years within the PR world), and deliver a factual, and even interesting, author bio
SEO experts to increase their search-engine rankings

Yes, they did everything right. And guess what? Results did not reflect the time, money and effort invested. Why not?

In theory:

Based on training and experience, any talented copywriter can use a formula to develop a sales letter or Web content.
Based on training and experience, any public relations writer can create a bio with ease from details you provide.
Based on training and experience, any SEO writer can use your key words to bring traffic to your site and increase search engine rankings.

The writers hired by my clients were professionals with hundreds—maybe thousands—of combined years of experience and specialized expertise. They know what they’re doing. These are leaders and cutting-edge innovators within their industries.

So, why hadn’t these right actions delivered results?

I wondered: As knowledgeable and experienced as writers can be, there is something essential missing from their words, but what?

Soon I had an epiphany; I knew exactly what was missing.

Have you ever considered that the words in your marketing content lack essence, life-force, sincerity, vibrance, heart?

Based on my experience, words lacking pure intent (to serve), words without sensitivity, words without dynamism, words without spirit, and words without inspiration can only ever deliver mediocre results.

Although articulated in different ways, more and more spirit-based clients are asking me to breathe life into their ineffective copy, including content for Web sites, sales letters, brochures, newsletters, blog posts or articles.

Much more than performing a mere editing function, I find energetic inconsistencies and misalignments, and bring the words into harmony with the larger purpose and mission of your message. Every project is unique, requiring a combination of both technical and intuitive skills. Said another way, I bridge the abyss between business and the esoteric.

So, let’s get on with the new business paradigm; consciously infusing your words with a genuine intent to serve. (Want to know more about how this works? All your questions are answered here.)

Offered exclusively by EditCopyProof, this is a spiritual, leading-edge approach to igniting the effectiveness of your existing marketing materials. You won’t see a similar service offered anywhere else because I developed the method in collaboration with—and inspiration from—the divine.

Just like you, I am committed to using my innate, divine gifts and tangible life skills to enrich the lives of others.

Your business is not a formula; it is a living, vibrant entity. With your invitation, I am ready to infuse your marketing content with the essence that delivers the results you desire.

If this resonates, you’ll know it. You’ll feel it. And you’ll contact me. I have every confidence you know what’s right for you. That feeling is all you need to take the next action step; the one step closer to experiencing the business results you’ve always imagined.

Celebrating your success,
Charlon

PS This approach to editing and marketing can be a little hard to understand at first. Download a detailed Q&A to get the answers you need to find out if this is right for you.

See what satisfied clients have to say:

Nancy Bevers of Vibrational Child

“I had a deadline to create a Bio for my press kit; something I'd never done before. I began working with a publicist who wrote the bio on my behalf. When I received it, I panicked--it was not me. The facts were accurate, but the essence did not fit and I felt uncomfortable. I had a deadline and no time to fix it myself. Working very much in alignment with my higher self and with guidance, I asked my Self, what needs to happen here? Charlon popped into my mind and I immediately contacted her to 'work her magic.'

Charlon digested me, my essence, and then also connected with the purpose and formula of the bio, as well as the audience the bio was for. She created a translation that worked for everyone. It was professional and clear, while also having the right tone. As a heart-centered entrepreneur who works with energy, this finesse and fine-tuning is very important to me. My publicist also really liked the work Charlon did.

Charlon is professional and unique--she has intangible and tangible skills that combine beautifully to create the results you need to communicate your unique offerings and gifts.”