How and Why Your Conscious Copywriter Effectively Captivates The Attention—and Heart—Of Your Customers

As a knowledgeable business owner, you already know the individual definitions of the words ‘conscious’ and ‘copywriter,’ but when combined into one term, ‘conscious copywriter,’ what is the definition?

conscious copywriter
A person who writes the text of advertisements or marketing content using an artful combination of technical and visceral skills, such as intuition and intention


Why are visceral skills important in the creation of your copy?

As part of the creative process, visceral skills (based on instinct rather than intellect) ensure effective development of the vibrational aspect of your copy, which is essential to making an authentic connection with your audience.

From personal experience, there are elements of the creative writing process that cannot be accomplished by expert training or years of real-world writing. These fall into the visceral category. They are the awareness and application of intuition. These inspirations rise to the surface and conscious copywriters know there is an inherent wisdom within, even though the insight may not make ‘sense’ using logic. They just appear.

What is ‘the vibrational aspect’ of copy?

It is that often overlooked—and underestimated—aspect of your marketing content. It is the feeling your readers experience when they read your copy, based in the pure intent behind your message.

As consumers become more self-aware, feel their way through life (here’s a great example), and align themselves with businesses that speak their language, they become more attuned to the subtle nuances of the spirit of your copy.

That’s why conscious copywriting
is so important.
It takes into account
the vital essence
intended to serve, not sell

Serving vs. selling is what sets your marketing materials apart from the rest. If your message is not genuine, the reader picks up on it even if they cannot articulate what’s happening as they read your offer. They know when they’re being ‘sold’ and simply won’t resonate with a message that’s intended to manipulate them toward the sale… no matter how strategic the savvy copywriting method being used!

In Conclusion

There is a heart behind conscious copywriting; it cannot be manufactured with skill or replicated in an attempt to sell for the sole purpose of making the sale. It requires an authentic, intuitive connection to the spirit of your business to convey your message.

As a conscious copywriter, using my technical ability in equal portion to my intuition is the most effective method of delivering content to clients that is ‘spot-on.’ Time has proven that development of conscious-based copy with intent to serve truly resonates with potential customers, resulting in increased response rates.

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