20 April 2010

6 Success Tools To Accomplish Any Business Goal


As business owners we are inundated with "success tips." Some are highly overrated, while others are merely untested theoretical tidbits taken from other sources, and repurposed and marketed as the golden morsels to achieving.

These 6 Success Tools have been time-tested and proven effective in real-world applications to propel you toward your business or personal goals.

After implementing these discoveries, achievement is much more likely than jumping in impulsively and praying or hoping for success. As you well know, hope is not a plan! These tools were compiled to get you thinking--and planning--for your inevitable success in accomplishing your goals when you work with passion toward them.

6 Success Tools

  1. Establish a succinct statement of your goal(s) and your motivation. Write this one-sentence statement on a notepad or 3x5 card as a reminder of why you're doing what you're doing. Place these in several prominent locations in your work environment as a frequent and powerful visual reminder (desk, restroom, purse, briefcase, car, on the back of a door/closet, etc.). You can always refer to this to determine if the items on your to-do list will/won't get you closer to your goal. Obviously, you must focus on the tasks that move you ever-closer to goal attainment. The rest may be "busy" work, delay tactics, or actions of self-sabotage.

  2. Complete a target market analysis. It is CRUCIAL to know your target market. Without this information, you are writing the most generic, white-bread, bland, one-size-fits-all, boring, bedtime story content that will put your audience to sleep! You MUST know and speak the language of your unique target market. If not, opportunities to truly connect pass you by every day. Yeah, it's THAT important! How can knowing your target market help you accomplish any business goal? It brings a laser focus of the needs of that market to all your activities. The more you understand them, what motivates them, what drives them to actually purchase products or services, the more you can cater your offerings to them and capture their interest. Helping other people reach their own goals--by giving them what they want, like and need--pushes you closer to you reaching yours.

  3. Assess your existing skill set to accomplish your current goal. Simply, there are tasks that you love to do, take very little time and refuel you in the process. Yes, complete these action items yourself. Everything else must be delegated to others. If you try to do everything yourself, you will be drained of your precious time and energetic resources. It's smart to delegate because it gets you in the habit of hiring others to do what they do best in assisting you to accomplish your goals. Collaboration is the most powerful and effective business model.

  4. Honestly assess your support system, both personal and professional. The truth is, your spouse or friends may not be the best supporters for goal achievement. Don't take it personally! It's not about you. People cannot give you what they don't have the capacity to give. The reasons don't matter, so don't invest time trying to figure out why. It will never matter, and the exploration will most likely take you way off-course; a distraction from your vision. The most successful people attain their success by having and depending on a strong support system. If you don't already have one, you must create your own network-of-support. Create both personal and professional support networks so you get your business and emotional needs met as you delve into the process of bringing your next goal to fruition.

  5. Get your head "in the game." A committed, whole-life effort is required to consistently accomplish your goals. Your mind and heart must be fully wrapped around your vision so nothing deters you from achievement. Getting your head in the game is initially about making a private, often silent, pact with yourself that nothing will take you off-course until you have realized your intended goal. We do this in different ways, but prayer, mantras, visioning, and exploring the spiritual aspects of the process can assist you in bringing your whole, full intention to the game of goal manifestation. And yes, it can be as fun as a game!

  6. Develop a detailed mission statement. This is an extended version of tip #1. Writing a mission statement is a simple way of capturing the details of your goal. However, the idea is often overlooked as being too simple to be effective. If this is your sentiment, reconsider. Achieving even our wildest dreams doesn't have to be hard. We just have to understand that even the simplest efforts to identify what we really want to experience, putting it in writing, and working toward it is enough to bring manifestation into our physical reality. Detailed mission statements include:
  • Work schedule - What is the schedule you're committing to? 5 hours per week? 2 hours per day?
  • Time commitment - What are the time commitments you will adhere to that work best for you? Before the kids awake? From 10 AM - Noon Monday-Friday?
  • Work environment - Where will you complete the tasks required to meet this goal? Is it clean? Is it orderly? Does it facilitate maximum creativity?
  • Recovery plan - What is your plan should you begin to feel overwhelmed, frustrated or discouraged? What happens when you have lost your momentum? Is there a go-to person who can assist?
  • Built-in breaks - What is your specific plan for stepping away from tasking to give yourself the necessary mental breaks so when you work, it's the most efficient and effective? What is the most relaxing and enjoyable thing you do for yourself? Movement? Solitude? Being in nature?
  • Target deadline - What is a reasonable, yet challenging completion date? On what is this based, and how exactly is it both reasonable and challenging?

There's no easy path to accomplishment. No set of six tips will eliminate the necessity for inspired, focused effort. However, clear goals, reasons for attaining those goals and a few other simple techniques relating to pre-planning will certainly pave the way, making the journey easier.

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