An alternative that doesn't require women to lean into men to relax in ourselves and our circumstances

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"One of the deepest feminine pleasures is when a man stands full, present, and unreactive in the midst of his woman’s emotional storms. When he stays present with her, and loves her through the layers of wildness and closure, then she feels his trustability, and she can relax."
~David Deida

"One of the deepest feminine pleasures is when a woman stands full, present, and unreactive in the midst of life's storms. When she stays present and loves herself through the layers of wildness and closure, she experiences renewed confidence in her own trustworthiness and relaxes with ease in all the glory that is her."
~Charlon Bobo

How and Why Your Conscious Copywriter Effectively Captivates The Attention—and Heart—Of Your Customers

As a knowledgeable business owner, you already know the individual definitions of the words ‘conscious’ and ‘copywriter,’ but when combined into one term, ‘conscious copywriter,’ what is the definition?

conscious copywriter
A person who writes the text of advertisements or marketing content using an artful combination of technical and visceral skills, such as intuition and intention


Why are visceral skills important in the creation of your copy?

As part of the creative process, visceral skills (based on instinct rather than intellect) ensure effective development of the vibrational aspect of your copy, which is essential to making an authentic connection with your audience.

From personal experience, there are elements of the creative writing process that cannot be accomplished by expert training or years of real-world writing. These fall into the visceral category. They are the awareness and application of intuition. These inspirations rise to the surface and conscious copywriters know there is an inherent wisdom within, even though the insight may not make ‘sense’ using logic. They just appear.

What is ‘the vibrational aspect’ of copy?

It is that often overlooked—and underestimated—aspect of your marketing content. It is the feeling your readers experience when they read your copy, based in the pure intent behind your message.

As consumers become more self-aware, feel their way through life (here’s a great example), and align themselves with businesses that speak their language, they become more attuned to the subtle nuances of the spirit of your copy.

That’s why conscious copywriting
is so important.
It takes into account
the vital essence
intended to serve, not sell

Serving vs. selling is what sets your marketing materials apart from the rest. If your message is not genuine, the reader picks up on it even if they cannot articulate what’s happening as they read your offer. They know when they’re being ‘sold’ and simply won’t resonate with a message that’s intended to manipulate them toward the sale… no matter how strategic the savvy copywriting method being used!

In Conclusion

There is a heart behind conscious copywriting; it cannot be manufactured with skill or replicated in an attempt to sell for the sole purpose of making the sale. It requires an authentic, intuitive connection to the spirit of your business to convey your message.

As a conscious copywriter, using my technical ability in equal portion to my intuition is the most effective method of delivering content to clients that is ‘spot-on.’ Time has proven that development of conscious-based copy with intent to serve truly resonates with potential customers, resulting in increased response rates.

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When you value your products and services, others will too

Imagine your customers asking you to lower your prices because although they want (and need) what you have to offer, they say they cannot afford it. Instead of the onus being on them to grow their business to the point they can hire you and pay fair industry rates, it becomes your responsibility to say No when they ask for special favors to make your offerings accessible to them.

As a heart-based business owner, your desire to help others is probably high. However, it’s important to carefully consider the impact and ripple-effect of accommodating those who ask for reduced rates, extended terms, or other compromises from you.

Special accommodations often translate to reduced perceived value. If consumers are able to secure products or services at less than fair market value, studies show they value them less than if they’ve given something of value, in exchange for those products/services.

Believe me, I would love nothing better than to accommodate every business owner on the planet who can benefit from my services. And when our societal agreement changes from cash money to giving away services--knowing that when I need a specific service to grow my own business the person who possesses the expertise I need will give it to me at no cost--I will be the first to offer my copywriting, copyediting and consulting expertise to help my fellow entrepreneurs succeed in business.

In the mean time, I proudly operate and honor my profitable company serving those who truly understand the value of my expertise and are relieved to delegate to a pro. Years of learning and refining my craft make it an asset to any business owner who’s ready right now to take advantage of it. And this requires that funds are allocated for this purpose.

There’s a time and a place for boot-strapping. However, when hiring business advisors--whose contribution is vital to your continued success--that approach must be replaced with a solid plan to invest in the best, as often as possible. Your legal advisor, accountant, bookkeeper, Web developer, online marketer, mentor and your friendly copywriter/editor do what they do so you can enjoy the benefits of business goal achievement and long term rewards. When you consider all the support they provide, it’s not even a thought to ask them to give more of their time or expertise without being fairly compensated.

As a provider, there may be circumstances in which you want to barter or create workable agreements that require more creativity than usual; that’s fine. You’ll know those situations when they arise. However, you can’t build a solid business by doing favors and making special arrangements just because someone asks; that’s not a successful business model. And it’s not your responsibility to make your products or services available to everyone.

If your offerings have value--and I assume they do or you wouldn’t be in business--you must value them first by putting a premium on them. Then you’ll be positioned to attract those perfect customers who genuinely want what you offer and are happy to give you what they value in exchange, to enjoy the benefits.