It seems everywhere I look I see spelling, punctuation and grammatical bloopers. Because it's my business, I am especially attuned, but you must see examples of this as well. Whether it's print advertising, billboards, Web sites or other marketing venues, I always wonder how the boo-boos made it through what should be an arduous process of checking and double-checking for errors.
We all make mistakes, but do your best to prevent embarrassing oversights by having an effective, preventive system in place. At the minimum, perform a spell check using your computer software AND have one other person review the copy before releasing your materials to the world.
Here are some examples that make my point:
- A huge, professionally-painted sign on the side of an old warehouse: "House's Wanted."
- A real estate ad describing the benefits of a remote mountain cabin: "Escape the hussel and bussel of the city."
- An advertisement for typing/editing services (I did not make up this! How could I?): "I am a very good typist, and have some time on my hands. If you need papers typed or edited for content or grammaracle errors, Give me a call!"
To effectively engage and enchant your audience with heart-focused copywriting, implement the 7 Elemental Facets.
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