Don't Let This Happen To You

It seems everywhere I look I see spelling, punctuation and grammatical bloopers. Because it's my business, I am especially attuned, but you must see examples of this as well. Whether it's print advertising, billboards, Web sites or other marketing venues, I always wonder how the boo-boos made it through what should be an arduous process of checking and double-checking for errors.

We all make mistakes, but do your best to prevent embarrassing oversights by having an effective, preventive system in place. At the minimum, perform a spell check using your computer software AND have one other person review the copy before releasing your materials to the world.

Here are some examples that make my point:

1. A huge, professionally-painted sign on the side of an old warehouse: "House's Wanted."
2. A real estate ad describing the benefits of a remote mountain cabin: "Escape the hussel and bussel of the city."
3. An advertisement for typing/editing services (I did not make up this! How could I?): "I am a very good typist, and have some time on my hands. If you need papers typed or edited for content or grammaracle errors, Give me a call!"

I won't be calling. Will you?

It *IS* All About You!

Recently I wrote about "it" *not* being about you.

Having said that, I'd like to give voice to another -- seemingly conflicting -- truth (a dear soulmate taught me that more than one thing can be true at a time):

It's *IS* ALL about you!

Let me explain.

Your life should be everything YOU want it to be. Making decisions and choices with your highest interest as the primary consideration isn't always easy, though. I understand. However, once you get into the habit, it is easier and comes naturally.

It's important to honor ourselves in this way because it sets clear boundaries and eliminates the possibility that you'd do something for which you'd be resentful later. Life's just too short to do--or continue doing--things that cost us in precious life energy.

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