An Editorial

I read this article and was reminded of how much we reveal about ourselves in our writing, if readers are truly paying attention. My OMG moments within this article are indicated in bold.

Author's point #1 was omitted intentionally. It's not nearly as juicy as the following four points.

Author's point #2: "Love your business more than your family. Put business first. Always! If you're not fully focused--if family, friends, community and church fill up your busy weekly schedule--you are probably failing to deliver real profits for your company. Your cell phone is for taking orders from clients, not storing grocery lists. Weekends are for work. Pray at your desk if you must. Your business is not a part-time job. Be there or be broke!"

Author's point #3: "The best family business has one member. Face it, blood and business don't mix. Profits will always be better when you're not keeping an extra sibling, spouse, child or in-law on the payroll. More than 60 percent of the small businesses we work with are family-owned, and that's where most of their problems start. Fire 'em! Cancel your kid's membership to the lucky sperm club. Keep your family squabbles at home, even if you have to pay relatives not to be there. Then change the locks on the office door. You'll save money in the end."

Author's point #4: "Don't treat sales like your mother-in-law. Don't view sales as an unwanted guest. Focusing on sales is the easiest way to grow your business in good times and sustain profits in bad. Get out from behind your desk and shill. Take names. Build a customer database. Breathe down the necks of your sales team. Go out on sales calls. Foster your own relationship with top customers. The era of easy sales may be over, but there's plenty you can and should be doing. Stop being fat, dumb and happy."

And finally, the author's point #5 (and it's a doozy!): "Give up golf, retreats, off-sites and trade shows. Golf is the biggest waste of time. Trade shows and retreats are just an excuse to goof off and schmooze on the boss's dime. Ban any activities that take you away from the office or a sales call. Business owners kid themselves that hitting the fairway is an opportunity to network, but they're wasting thousands in country club dues and missing important phone calls that could lead to more sales. Eliminate these distractions from your life. Let the competition play golf while you steal their customers."

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Can I just say a big, "WOW"?

There are so many layers here, but to make this succinct, here's my commentary:

In direct conflict with the author's sentiments, succeeding in business often involves establishing a vital support system including family, friends, social engagements and FUN!

I do agree with the last sentence of the article: "Commit to doing whatever it takes to make your business a success, and everything else will take care of itself." Our ways of accomplishing this task are obviously vastly different, but as the headline above says, "Empowerment comes In ALL colors."

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