Strategic placement of your keywords is an important component in your successful article marketing campaign. Keywords should be placed in the:
- title
- first sentence
- last paragraph of the article
- resource box whenever possible
Keyword phrases shouldn't be overused. This is called "keyword stuffing" and you can be penalized by search engines.
Saturation percentages (the number of times your keyword(s) show up in your article] recommended by industry experts range from 3% to 10%, although the higher the inclusion percentage, the harder it is to retain the interest of the reader. The reason is: keywords become repetitive and sound like advertising. The way around this is to maintain a 3-5% inclusion rate while focusing on writing interesting content.
The most effective articles are a delicate balance between:
- strategic keyword placement
- keyword repetition
- engaging, creative copy
Based on my personal experience, this is an art. It isn't easy; especially at first. Keyword article writing requires a switch-in-thinking. As with anything though, your efforts and skills improve with practice. Happy article writing!
To effectively engage and enchant your audience with heart-focused copywriting, implement the 7 Elemental Facets.
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2 comments:
This really is a dance. I was writing an article recently on digital shopping carts and really struggled on how to say "shopping cart" without using the word "shopping cart"! Erg. I did it, but it took some finagling. Any suggestions for when keywords don't have synonyms?
You're so right in calling the use of keywords a dance. It is a delicate balancing act between using keywords you know your audience understands and using new or alternate terms you hope your audience will use for searching purposes. Obviously, I don't recommend using 'hope' as a reliable marketing strategy! When keywords don't have synonyms, I err on the side of using terms the masses will most likely use in their searches. After all, what's the point of coming up with an alternative when your searcher won't think of or use words/terms to conduct searches? Defeats the purpose, huh?
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