As an awakening or awakened woman, what information would be helpful to you RIGHT NOW to educate you, and ignite and fuel your journey?

As women, it’s our time in history to stand.
Not for anything. Not against anything.
But to simply stand in our power.
Power is not our birthright.
Power is our nature; our very essence.

~ Charlon Bobo

With expertise in the handmade beauty industry, female entrepreneurship & leadership, conscious entrepreneurship and the women's empowerment paradigm shift, I am developing a series of real-world, real-time, real-benefit teleclasses. And I want to hear from you so I can deliver content that has true value and meaning.

From your personal experience and of the women in your circles, what message do you think women most need to hear? Is it about relationships? Health & wellness? Finances? Career? Overall happiness? Obliterating self-imposed barriers to confident living? Tangible skills during this shift? The hows of standing in power? Let me know your thoughts.

I thank you in advance, Sisters. We are a powerful collective and can accomplish anything our hearts desire in conscious collaboration.

Repurpose your content: a surefire way to make delivering fresh content more manageable and save your sanity in the process

You didn't go into business to lose your mind.

Developing and delivering regular content can be daunting simply because of the sheer volume required; original content for newsletters, updates, blogs, article marketing, FaceBook, Twitter.... On and on it goes, where it stops, nobody knows.

I learned a long time ago that if I was going to do a superior job as an online marketer, I had to implement a system. There was no way humanly possible that I could create original content for every application. So, I execute this strategy every week and it has worked beautifully for several years now. I share it with you in hopes it can lighten your load and free up some time and energy for other business-development tasks:

1. Write one or two original articles for the weekly newsletter.
2. Write one or two very short personal quotations, quicktips or life insights.
3. After the newsletter goes out on Mondays, all this content is repurposed.
4. Article(s) is/are submitted to my ezinearticles.com account (to feed my ongoing article marketing campaign).
5. Article(s) is/are queued to post on my blog approximately 2-3 days apart (this keeps the blog content fresh).
6. 5 or so segments of less than 140 characters are clipped from the articles and insights as stand-alone posts for social networking sites (Twitter+Facebook+Indie Beauty).
7. As I see posts, articles and rich content throughout the week from multiple outside sources, these inspire content ideas for the next newsletter.
8. The cycle begins again.

Work smarter. This is a business marketing machine that with minimal effort on your part, organically runs itself with a continuing influx and outflow of content, allowing you to actually enjoy the myriad benefits of creating materials once that have many applications.

This is why women rock this planet!

I just asked a dear colleague, friend and confidant for her help in spreading the word via social media channels about an inspired project that is rocking my world. It is the work-of-a-lifetime and not only does it have me fully engaged and captivated, it is blossoming with a life of its own as the message travels worldwide. Anyway...

Her response? on it! That's it, just, "on it!"

It doesn't take much to support the women in our lives who assume the many diverse roles in shape-shifting the existing paradigm. Sometimes the fullness of support is contained in 4 letters, 2 words and 1 exclamation point. Thank you, dear friend.

Right now, think of one thing you can do to encourage, inspire or support a smart, savvy, strong woman in your life and go do it! Yes, now. Sense the urgency? It's that important.

a direct message from the Feminine Divine: Mother God

Like never before we are being guided as women to rock this world by operating from a position of personal power.

As women, it's our time in history to stand.
Not for anything. Not against anything.
But to simply stand in our power.
Power is not our birthright.
Power is our nature; our very essence.
~ charlon bobo

I invite you to join me next Wednesday, August 25th at 6 PM (Pacific) for an inspired message straight from Mother God. Who better than The Source herself to enlighten and inspire us?!

Reader or scanners? You don't have to choose; write to both at the same time!

There are readers and there are scanners. Readers want to digest every word. Scanners want the gist and nothing more.

If you think you have to choose between writing to readers or scanners, the good news is: there's an easy to way reach both at the same time!

Go ahead and write your full content (your readers will LOVE this!). Then, to capture the attention of scanners, embolden prominent segments so they benefit from the value of your message but don't have to read every word.

Your content can then be enjoyed by everyone; readers and scanners.

Emphasizing Price vs. Value: Two Easy Tips to Make Your Desired Impression

Pricing your products or services can be tricky. From calculating the cost of ingredients or components, to factoring in resources like electricity, natural gas, time and expertise, pricing is a common area of stumpification for business owners. (Okay, that's not really a word, but it still works!)

Then there's the marketing aspect. When listing dollar figures, how do you leverage your marketing content so it maximizes results? And what about value? How do you emphasize that?

Fortunately, there are only two things to remember when putting your pricing in writing:

1. If you want to deemphasize the price/cost (and decrease the perception of cost) exclude .00. Here are several examples:
   
   
   • The investment for this 14-day writing retreat is $1,495.
   • Until the end of this month, pricing for all necklaces is $49.
   
   Any time you list prices that your customers pay you for your products or services, avoid cent placeholders. This not only ensures you have clean copy, but the consumer perceives a cost that seems less because of the visual simplicity. Want to this this in action?
   
   Of these two options, which visually seems like less of a cost/price/investment?
   
   
   $2,998 or $2,998.00
   
   
   Yes, one little dot and two zeroes can make that much difference.
   
   
2. Conversely, if you want to emphasize the price/cost (and increase the perception of value) include .00. Here are several examples:
   
   
   • 36-page workbook (value $19.00)
   • I give you my 100% "no questions asked" satisfaction guarantee on your tuition, plus $750.00 in documented travel expenses.
   
   Any time you list prices that represent the value of what you offer your customers, always include cent placeholders. That way, it feels like "more."
   
   With a quick visual scan, copy on a page should be clean. That means there's plenty of white space, visual variety in colors and content, and natural flow. Extra-seemingly unnecessary-digits can make content look busy. However, when you understand the rationale for including .00, the tradeoff is worthwhile; it's more busy, but it's also more effective to convey value.

One dot. Two little cent placeholders. Use them to your greatest advantage by knowing when--and when not--to include them in your savvy marketing materials.

~~~

Want to reprint or share this original article? Feel free; simply use the unedited article in its entirety with the following credit:

Charlon Bobo is a best-selling author, entrepreneurial visionary and empowermentor, as well as a copywriter, editor, online marketer. Affectionately known as the 'conscious entrepreneur' Charlon develops high-impact marketing materials for conscious business owners and empowers women worldwide with her acclaimed 1-on-1 coaching service, Stand In Your Power®. See more at EditCopyProof.com and charlonbobo.com

3 Edgy Insights to Access the Wisdom of the FUTURE YOU and Guide You In Business NOW

Spirituality is shifting every facet of mainstream business.

With a following of more than 120,000 subscribers, Copyblogger recently featured an article authored by Mark Silver addressing how spiritual concepts and practices are easily applied to business. As conscious business owners, we have a rare opportunity to completely transform commerce. What we are actively creating in-the-moment has no template. And that's the point.

Create your future from your future not your past.

~Werner Erhard

As an astute observer of life, you have probably noticed an ever-widening gap between traditional business formulas and what spiritual, heart-based and conscious consumers want and need. Traditional marketing and sales campaigns simply aren't working. That's because people are starving for what is real; what is true; what speaks to their souls; what truly has value.

We are being called to serve, using our businesses as catalyst for this grand shift. There's some something drawing us forward into the unknown to allow us to experience and share a greater fullness and depth. It responds to our individual intents and desires to serve humankind with our unique gifts. It is real, it is happening right in front of us and yet, it seems as conscious business owners, we don't quite know what to do with that information.

We know that anything created using the past as a foundation can only create more of the same. Business and life approaches that simply recycle the old and put it into new packaging lack vibrance, vitality and don't capture the wisdom of the information, products and services that need to be in the world right in this very moment. As savvy entrepreneurs, we know there's so much more to discover by sitting on the edge of innovation; frankly, it's our favorite vantage-point!

So, let's get on it... but how? How do we apply what we intuit the market wants based on something that doesn't yet exist? Why, we create it, of course; in this very moment by drawing from the guidance of the future in which it does already exist in the physical.

How you create in the present from your future:

1. Engage the wisdom of 'your future self' to guide you
   
   Admittedly, this idea is foreign to most of us. We don't even think about our future selves and yet this entity is very real and accessible to guide us. Think about it: isn't the person you are now real? Were you any less real 10 years ago because the current you hadn't evolved yet? What was is real. What is is real. What will be is real. Was, Is, and will be can coexist simultaneously in this moment.
   
   If the future is a result of the inspiration of this moment and the action steps you take right now (which it is), then the future already is. If it already is, it is a resource to tap. Why not engage the future you to navigate the present? And how do you do this? With sincere intent, simply ask, with your thoughts, to be guided by the future you.
   
   
2. Without attachment, in your mind, continually pose this question: How will I bring this new ___________ onto the physical plane?
   
   It's simply a pondering; nothing you need to figure out, intellectualize or answer. It's just a question; a silly, little question with no agenda or attachment to it. However, you will be amazed at that answers that begin to appear--seemingly out of nowhere--in response to your query. Merely posing the question opens worlds of solutions; the magical key is zero attachment.
   
   How is this creating from your future? Because it is based on the premise in #1 above. Engaging the energy of what already is (full manifestation of your vision, existing in the present in an energetic form and the future in a physical form), guides you in the current moment to take the appropriate steps and eventually actualize in the physical world.
   
   Keep in mind: When the answers are being handed to you by the Universe, there's nothing necessarily to do about them right now. Let them brew until you're clear on the next inspired action step(s).
   
   
3. Be in a state of wonder: I wonder how this new _____________ will come to fruition?
   
   This is another one of those innocuous little exercises that delivers a power-packed punch in terms of the flood of information that comes to you. Wonder, but be ready for results! The magic of these simple tools is a simply a genuine wondering. Without an iron-grip on the outcome, your mind can simply wonder and wander, planting an unanswered question in the Universe. Immediately, forces are at work to orchestrate events (via matching vibration) and deliver the 'answers' of how. It's your job then to take inspired action.
   

Conscious business owners are at the helm of innovating and implementing the leading-edge principles of the new age. It's never been a better time to make your unique contribution to the world by allowing your future to inspire you, draw you to it and work in active collaboration with the Universe until you manifest your perfect vision of service.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Want to reprint or share this article? Feel free; simply use the unedited article in its entirety with the following credit:

Charlon Bobo is an empowermentor and entrepreneurial visionary, as well as a copywriter, editor, online marketer and best-selling author. Affectionately known as the 'conscious entrepreneur' Charlon develops high-impact marketing materials for conscious business owners and empowers women worldwide with her acclaimed 1-on-1 coaching service, Stand In Your Power®. See more at EditCopyProof.com and CharlonBobo.com

Transform Adversity Into Personal Triumph

Recently, I had the pleasure of being interviewed by Pete Winiarski of the Institute of Success and Goal Achievement. Listen to the 60-minute interview now. Enjoy!

Following is the marketing content authored by Pete to promote the call.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Is there a traumatic event in your past holding you back in some way? Here are common examples:

1. You just received a pink slip and lost your job.
2. You had a parent, child, sibling, or close friend die unexpectedly.
3. You just ended a long-term relationship or got divorced.
4. You were abused as a child and have been carrying that around with you for years.
5. You lost your life savings due to poor investment choices.
6. Your favorite car was totaled in an accident.
7. You have a permanent physical disability.

And the list goes on. The bottom line is: you've been impacted by something traumatic at some point in your life. We all have.

First, know that you're not alone.

Second, realize that your personal adversity is likely impacting you and your performance in other areas of your life.

For many of us, past events created wounds that we unconsciously carry around, impacting every area of our lives. For some of us, these events may have occurred in childhood.

Would you like to learn how to overcome this adversity and turn your traumatic experience into a personal triumph?

Our guest this week, Charlon Bobo, is an empowermentor and entrepreneurial visionary, as well as a copywriter, editor and best-selling author. She's here to share with us her raw and very personal story of overcoming and the 5 key insights she uses often as her life guide. You, too, will be able to overcome your personal adversity.

I promise: you will be shocked by what Charlon went through, and amazed at the power of her decision to work through it. You will learn how to manage and overcome your personal adversity, and learn to incorporate her "Whole Life Approach" for everyday peace and success.

You, too, can learn to live a life of ease. Listen to this 60-minute interview to find out how.

Do you heart you?

Do you know that it's impossible to heart yourself too much? Yep, not even possible. So, how about giving yourself a BIG DOSE right now in the way that means the most to you.

Whether you relish quiet time, indulge in the luxury of sitting on the beach or in your favorite chair with a good book, finish that painting masterpiece, take a break from work to enjoy a cool glass of tea/lemonade, you are deserved of self-love. Hey, what about standing in front of a mirror and watching you hug yourself? Powerful.

There's no reason to wait for someone else to heart you. Give yourself a gift; heart yourself.

Celebrating You In Sisterhood, Light & Love,

Conscious Marketing: From Selling To Serving

Copywriting + spirituality = conscious marketing materials

The calculation is a new one, but it reveals exciting possibilities as we move ahead with a fresh, inspired vision for business.

Traditional copywriting is saturated with the intent to get you to do one thing as a consumer; buy. Conscious copywriting is saturated with the intent to get you to do two things as a consumer; 1) consider whether or not the offer resonates with you, and 2) decide for yourself.

The purpose of traditional copywriting is solely to sell. The purpose of conscious copywriting is solely to serve. There's no judgment here of right or wrong, good or bad. It's simply a matter of recognizing that our world of commerce is shifting dramatically from selling to serving.

Conscious business owners place a high priority on providing value. They are not content to throw out an offer just to make a buck. The basis for everything they do is truly to be of service, applying their unique combination of life experiences and knowledge. So, whether they offer products or services, the emphasis on providing value for what you purchase is of primary concern.

What's so interesting--and frankly, unexpected--about the shift to serving is that sales aren't compromised. No longer limited by the belief that we must choose between service or success, we provide quality offerings based on core spiritual values and grow thriving businesses.

The grand paradigm shift-of-the-ages is impacting every facet of life, including business. And as spiritual business owners, we welcome the changes that come with it because it means exploration that is simultaneously created and discovered. How fun is that?! As entrepreneurs, there's nothing more enticing than a new challenge. We never retreat from innovation. In fact, that's the environment in which we most shine.

Business and spirituality are perfectly paired because they continually propel each other; one needn't be compromised for the other. They can harmoniously co-exist. And as the caregivers of this approach, we have front row seats to witness the positive and far-reaching impact of a marketing method that was our own collective, conscious creation.

Beautiful!