Reader or scanners? You don't have to choose; write to both at the same time!

There are readers and there are scanners. Readers want to digest every word. Scanners want the gist and nothing more.

If you think you have to choose between writing to readers or scanners, the good news is: there's an easy to way reach both at the same time!

Go ahead and write your full content (your readers will LOVE this!). Then, to capture the attention of scanners, embolden prominent segments so they benefit from the value of your message but don't have to read every word.

Your content can then be enjoyed by everyone; readers and scanners.