How and Why Your Conscious Copywriter Effectively Captivates The Attention—and Heart—Of Your Customers

As a knowledgeable business owner, you already know the individual definitions of the words ‘conscious’ and ‘copywriter,’ but when combined into one term, ‘conscious copywriter,’ what is the definition?

conscious copywriter
A person who writes the text of advertisements or marketing content using an artful combination of technical and visceral skills, such as intuition and intention


Why are visceral skills important in the creation of your copy?

As part of the creative process, visceral skills (based on instinct rather than intellect) ensure effective development of the vibrational aspect of your copy, which is essential to making an authentic connection with your audience.

From personal experience, there are elements of the creative writing process that cannot be accomplished by expert training or years of real-world writing. These fall into the visceral category. They are the awareness and application of intuition. These inspirations rise to the surface and conscious copywriters know there is an inherent wisdom within, even though the insight may not make ‘sense’ using logic. They just appear.

What is ‘the vibrational aspect’ of copy?

It is that often overlooked—and underestimated—aspect of your marketing content. It is the feeling your readers experience when they read your copy, based in the pure intent behind your message.

As consumers become more self-aware, feel their way through life (here’s a great example), and align themselves with businesses that speak their language, they become more attuned to the subtle nuances of the spirit of your copy.

That’s why conscious copywriting
is so important.
It takes into account
the vital essence
intended to serve, not sell

Serving vs. selling is what sets your marketing materials apart from the rest. If your message is not genuine, the reader picks up on it even if they cannot articulate what’s happening as they read your offer. They know when they’re being ‘sold’ and simply won’t resonate with a message that’s intended to manipulate them toward the sale… no matter how strategic the savvy copywriting method being used!

In Conclusion

There is a heart behind conscious copywriting; it cannot be manufactured with skill or replicated in an attempt to sell for the sole purpose of making the sale. It requires an authentic, intuitive connection to the spirit of your business to convey your message.

As a conscious copywriter, using my technical ability in equal portion to my intuition is the most effective method of delivering content to clients that is ‘spot-on.’ Time has proven that development of conscious-based copy with intent to serve truly resonates with potential customers, resulting in increased response rates.

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Conscious Marketing: From Selling To Serving

Copywriting + spirituality = conscious marketing materials

The calculation is a new one, but it reveals exciting possibilities as we move ahead with a fresh, inspired vision for business.

Traditional copywriting is saturated with the intent to get you to do one thing as a consumer; buy. Conscious copywriting is saturated with the intent to get you to do two things as a consumer; 1) consider whether or not the offer resonates with you, and 2) decide for yourself.

The purpose of traditional copywriting is solely to sell. The purpose of conscious copywriting is solely to serve. There's no judgment here of right or wrong, good or bad. It's simply a matter of recognizing that our world of commerce is shifting dramatically from selling to serving.

Conscious business owners place a high priority on providing value. They are not content to throw out an offer just to make a buck. The basis for everything they do is truly to be of service, applying their unique combination of life experiences and knowledge. So, whether they offer products or services, the emphasis on providing value for what you purchase is of primary concern.

What's so interesting--and frankly, unexpected--about the shift to serving is that sales aren't compromised. No longer limited by the belief that we must choose between service or success, we provide quality offerings based on core spiritual values and grow thriving businesses.

The grand paradigm shift-of-the-ages is impacting every facet of life, including business. And as spiritual business owners, we welcome the changes that come with it because it means exploration that is simultaneously created and discovered. How fun is that?! As entrepreneurs, there's nothing more enticing than a new challenge. We never retreat from innovation. In fact, that's the environment in which we most shine.

Business and spirituality are perfectly paired because they continually propel each other; one needn't be compromised for the other. They can harmoniously co-exist. And as the caregivers of this approach, we have front row seats to witness the positive and far-reaching impact of a marketing method that was our own collective, conscious creation.

Beautiful!

Bridge the Copywriting Gap Between Hardsell Sales Techniques and Esoteric Language

Our minds are powerful. And the ability to influence others with strategic copy is something to take seriously. It's also a great responsibility.

As a conscious or spirit-based business owner, the impact on you of using manipulative language in your marketing copy can run the full spectrum from mildly uncomfortable to physically nauseating.

One of my clients recently shared a story: in an effort to write more effective marketing content, she immersed herself in the tips, tactics and techniques of the most acclaimed copywriters alive today. She said some of it literally upset her stomach. The recommended tactics for increasing sales didn't resonate with her and she knew they wouldn't resonate with her audience either.

She's wise; she recognizes there's something that won't work for her readers, but what does she do about it?

It's a very real circumstance; something to be reconciled. You cannot escape it. You must somehow bridge the gap between hardsell sales copy and light, fluffy, esoteric language. But what?

Ask any mainstream copywriter and they can tell you the 3 steps to writing copy that kills (aka converts to dramatic sales numbers and dollars), or the single-most read aspect of any sales letter, or how to inject subliminal messages into copy so readers do one thing: take action.

Ask them about esoteric sales language and they would probably say it has no place in the arsenal of strategies of the greatest online marketers or copywriters; that it is an embarrassment and worse, it is not even effective.

After years of exploration, making sweeping changes, trial testing, experimentation, starting from scratch on several occasions, and fine-tuning the techniques taught by my copywriting mentors,

the most powerful way
to write content that has maximum impact
is to infuse and energize words
with your genuine intent to be of service

The truth is: you can no longer manipulate the thinking or behavior of others. People are changing and our world is changing. Although it may not be the mainstream method yet, conscious businesses are now implementing energetic imprints; the sentiments cradling the words of your copy.

The vibration of the planet is rising exponentially. Consumers are becoming aware of even the most subtle sales influences. They can now discern the energetic difference of a marketing message meant solely to sell and one intended to serve. Guess which one gets their business?

With the sentiment of manipulation as a basis for your marketing content, I promise, your words simply won't resonate. No action will be taken by the reader and worse, you will have made your imprint on them, leaving them with something unsettling; something intangible and yet very real.

In the copywriting world, it's termed word exploitation; the use of words to control, dominate, or manipulate for a specific outcome. It's an outdated model that has no place in our future.

Fortunately, you are no longer limited to:

• hard-sell techniques
• underlying, hidden or mixed messages
• attempts to address lack, loss, heartache, damage or woundedness
• scheming subliminal messages, or
• "proven" formulas based on a crumbling marketing paradigm based in patriarchy

You have new, energetic options to powerfully portray your business.

Breathing vibrance into your words of a pure intent to serve, maintains the integrity of you, your inspired work, and your readers. The power behind words is actually more impactful than the specific words you choose. Of course the words matter to some degree--and they must be based on the fullness of life, instead of deficit, lack, frustration, etc.--but be assured: the sentiment of words carries a positive influence uniquely its own, based on your genuine desire to use your products and services to enrich the world.

With the shifting business paradigm to a collaborative, cooperative, everyone-wins approach, real-world results prove there's something tangible and applicable to the business world on the other side of this "woo-woo" stuff.

Interview with Charlon Bobo of EditCopyProof.com re: authorship of new book Overcomers, Inc.

1. How did you get started writing?
   
   I have loved words since childhood. Writing has been my favorite activity in every professional position I have ever held, but my passion was ignited when I realized I could do it to serve others. My business focus is on inspiring and empowering female entrepreneurs with a conscious approach to wordsmithing solutions, e.g. copywriting, copyediting, ghostwriting, online marketing, etc. With a clear understanding of the responsibility of using my talents to enhance the success of others, it makes the exercise of writing a pure joy.
   
   
2. What do you do when you are not writing?
   
   I am told my interests are eclectic and unusual, but I wouldn’t know because it’s just me being who I am. I love diversity and it definitely shows in my colorful tapestry of activities. When I’m not writing, I can be found making soap, in the kitchen concocting delectable desserts, creating dinner for friends from farm-fresh ingredients, having tea or wine with my girlfriends, reading at the beach, walking in a forest, enjoying cultural activities, gardening or napping.
   
   
3. What would readers like to know about you?
   
   I live my life as a means of enjoying the gift it is, but I am also crystal clear that modeling overcoming behavior is one of my primary purposes. There isn’t any particular magic to it; it’s simply a matter of deciding that every experience will serve a high purpose. Living that helps others find a way to do it in their own lives.
   
   
4. What inspired you to be a contributing author in Overcomers, Inc.?
   
   Simply? The power of the message. When we share our life experiences as a means to support and empower each other, the possibilities are limitless. I have spoken about transparency for years and it is only in sharing the rawness of life, our low points, our challenges, our moments of heartbreak that we realize we’re not alone and some how, some way, we, too will find a way.
   
   
5. Why is the topic of Overcoming important to you?
   
   Because it’s human. Not one person on this planet will escape the necessity for overcoming something. I am here to assist others in recognizing that overcoming is a choice. Circumstance has no inherent power to dictate our future. We can chose to be overcomers in spite of external circumstance.
   
   
6. Why are you specially qualified to write about this topic?
   
   Because I’ve proven I’m an overcomer; my life experience clearly shows that. The best way to learn how to do something is to learn from someone who’s already done it. I have moved beyond childhood sexual molestation and anyone in that same situation can be empowered by the conscious choice to use the experience to propel them toward health, wholeness and happiness.
   
   
7. How many books have you written?
   
   This is my very first book published by a publisher, although I have two works-in-progress to be self-published in early 2010.
   
   
8. What are the titles of your books and what genres are they?
   
   The genres are self-explanatory given the titles. My two soon-to-be-self-published books are:
   
   1. Write Your eBook Using a Trusted and Proven System
   While Maintaining Your Busy Life: a comprehensive step-by-step guide to ensure a marketable and income-generating eBook using reliable insider copywriting,
   ghostwriting & online marketing techniques
   
   AND
   
   2. From Trauma To Triumph: Beyond Childhood Molestation
   Proven Techniques to Ignite Self-Healing in 30 Daily Explorations
   
   
9. How do you manage to keep yourself focused and on track when you’re writing a book?
   
   With strict adherence to the plan I establish at the beginning of the book writing process. Accountability is a key to success!
   
   
10. Do you write to make money, for the love of writing or both?
    
    Definitely both. To me, writing is like breathing; I need it to live. And I also need money to live so my writing serves me on that level, as well.
    
    
11. What makes you proud about your involvement with Overcomers, Inc.?
    
    I am most proud to share what makes so many people uncomfortable. Unless we begin talking openly and honestly about topics our society considers to be taboo--like childhood sexual molestation--we cannot move beyond and live with the understanding that it’s only external circumstance. It has no true power over us.
    
    I am not minimizing the impact. I am simply saying it does not define me and it doesn't have to define others who have had the same experience.
    
    
12. Will you write more books?
    
    Absolutely! There are volumes inside me bursting to come forth!
    
    
13. What do you have in the works now?
    
    Besides my two other books? A growing list of topics for which there are very few experts, including the new relationship paradigm and women truly understanding the nature of standing in their personal power.
    
    
14. What does the future hold for you and your books?
    
    Greater and greater opportunities to serve others with the insights and inspirations that come directly from the divine.
    
    
15. What makes this a book that other people MUST read and WHY?
    
    It is raw. It is real. And it cuts to the heart of HOW to overcome. These aren’t polite, politically-correct stories of trivial life matters. They are hard-earned lessons from people who have gone through the fire, come out the other side, and are genuinely grateful for the experience because it showed them how strong and resourceful they truly are.
    
    
16. What people NEED to read this book and WHY?
    
    This book is for the human race. No matter who you are, where you live, your annual income, your gender, your profession, your age, your ethnicity, your religion… you will be inspired by the stories in this book because rising from the ashes is a human experience.
    
    
17. What sparks your creativity? Any tips to help others spark their own creativity?
    
    Water and nature spark my creativity. Also, a necessary break. There is no shortage of ways to get the creative juices flowing, but when I’m stuck and cannot seem to get into the flow, I take a break to do something completely unrelated to the task in front of me. It consistently provides a ‘reboot’ so I can jump in again with a fresh perspective.
    
    
18. What do you think motivates people to become authors?
    
    I cannot speak for other authors. For me, it’s the opportunity to positively impact peoples' lives.
    
    
19. What motivated you to get into this unusual industry?
    
    Because it’s time in the evolutionary course of this planet to move from a patriarchy to a system influenced by the female divine. Compassion, openness, communication, collaboration… these are the crucial elements to bring humanity into full alignment and propel us forward to unity.
    
    
20. If a potential reader thinks that your book wouldn't interest them, what would you say to convince them to buy?
    
    I don’t believe in convincing people of anything. I trust absolutely that people know when something resonates for them. When that happens they will make a purchase.
    
    
21. What is your final message to our readers?
    
    Within you lies a vast well of resources to live the life of an overcomer. As the authors of Overcomers, Inc. we have done it. Now’s YOUR turn! Join us.

From Overcomers, Inc.; True Stories of Hope, Courage and Inspiration. To get your own copy and receive dozens of bonus gifts go to http://www.overcomersbook.com/booklaunch

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