Gender-based Marketing Copy: Why This Trend Is Growing Exponentially and Why It's Crucial To Speak Directly To Women

Statistics show women make 85% of consumer buying decisions. Is it any wonder then that we need to write online and Web site content specifically to them? Using a new approach that literally speaks their language?

Instead of writing tired copy based on the old patriarchal paradigm, it's time to think differently about how we approach women to offer our products and services.

There's a completely new shift happening and with it comes many opportunities to market in ways never before imagined or attempted... which will actually use less language to sell and more language that connects. When women feel they're heard and understood, they will purchase from you. When they see a fresh coat of paint on an old marketing approach, they won't. All the rules have changed. Let's dig in.

Why is this trend growing so rapidly?

Simply put: Because it's time.

There is an energetic/spiritual reconciliation occurring on the planet and women (as well as those characteristics culturally related to being female) will become much more prominent... in business, in politics, in religion, in every leadership position. It is a result of things being so out of balance for so long. What is out of balance must right itself at some point in time. That time is now.

So, how does this relate to the language of online marketing? Because if what I'm saying is true (you must feel it for yourself and check it against what you see happening around you) there's a ton of opportunity about to explode... for all of us! Why not be ahead of the trend to make sure your business is in complete compliance and poised to maximize every possible angle?

(As a generality) women are innately nurturing nesters. There's no amount of denying this that changes it. There are inherent tendencies to women that no matter how much time passes or cultural changes occur, are prominent, prevalent and won't go away simply because they don't sound politically correct. Sure there are exceptions and nurturing nesters may never birth children, create comfortable homes or be gracious hosts, but nevertheless there are expressions of being uniquely female with variations of the same theme.

That's why it's important to write to these themes. To be effective, we must address the issues, cares, concerns, fears and frustrations of women.

Some people think targeted copy doesn't make any difference. You decide. Let me give you an example: To which gender is each of these ads meant to target?

1. "With all the demands at work, there's no time to waste. Our hard-hitting tactics guarantee results."

2. "With all the demands on your time -- at work and home, with family and friends -- it's vital to make wise decisions that ensure you have as much time as possible for everything and everyone you love."

As a female consumer, of course you are more motivated by the second ad. No doubt. It speaks to someone who understands you (you have limited time), supports you (in making wise decisions), and offers you a solution to resolve a frequent frustration (having time for everything and everyone in your life).

So, what works with women? Language that:

· elicits feelings of connection to others
· ties into/addresses personal aspects of life (home, balancing personal/business lives, integrating children, support networks, virtual and actual communities, etc.)
· ties into compassion, nurturing, connectivity
· is inclusive of more than just her... it speaks to all the women she knows

This trend is quickly gaining momentum. Not only do women make 85% of all buying decisions, they make up 40% as household heads, and run 40% of companies in the United States. Women went from being A segment of the market to being THE market!

Now's the time to invest in refining your marketing materials to address this key majority of the buying market--WOMEN. Clearly, accessing and addressing their specific needs delivers the kind of results not seen with conventional or one-gender-fits-all copywriting. Things have changed dramatically only to become a wave of the future. Be on the crest of the wave!

If you require a professional assessment of the "female-friendliness" of your marketing content, contact us.

We're female. Simply stated, "We get it!" and are driven to apply our expertise in online marketing to showcase your products and services in the burgeoning female market.

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Thoughts On Sovereignty, Service and Other Stuff

Sovereignty
noun
rightful status, independence, or prerogative

I've been thinking about how we hold sacred space for others, how we help others maintain their dignity and the role each of us plays in offering the gift of sovereignty.

There are no definitive conclusions yet... just more considerations as the days pass. I think each of these explorations deserves its own mindful assessment, but for the purposes of this note, they are lumped together because there's a common thread: We are here to be of service to each other... in some form, in some fashion, in some way. We do it based on our unique talents, our preferences and a myriad of other components, but nevertheless, a sense of service is prominent.

Do you realize only you can make your valuable and irreplaceable contribution? That if your light doesn't shine, the world and its inhabitants feel the impact? That you are precious and valuable even when you feel or think your life makes no difference?

My personal "business" card says, "Charlon Bobo, Muse, Seer of Potential, Divine Guide." I tell you this because it is becoming so much more clear to me that we need to support each other. I exist to reflect your glory. I serve as a reminder and model that we need to be more accessible and transparent. We must step up to provide an element of dignity where its lacking. We must learn what it is to live and breathe spiritual sovereignty. We must give voice and life to all forms of justice. We must be bold and fearless when living our lives. For they are of the few things that matter as we create a new collective based in love.

I can only be the best Charlon I can be. You can only be the best you you can be, but it's incumbent upon each of of us to step into our roles and do what we agreed to do. I cannot play your role and you cannot play mine. It takes a global village to accomplish greatness. Let's do it!

What's your role?

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Intuitive Business Decision-Making Made Easy

With intuition we engage the
instinctive and unconscious knowing
without deduction or reasoning

Intuition is receiving input and ideas without knowing exactly how and where you got them. You simply know they are not a result of your pool of accumulated life knowledge.

Like creativity, intuitive inspiration often happens when we are in heightened states of emotion, anticipation or peaceful bliss. Intuitive abilities can be honed and refined to richly enhance our lives. And they can easily be adapted for business use!

Most of us are familiar with making intuitive decisions in our daily lives, but not so familiar or comfortable using this approach for business. However, things are a-changin' and trends in business now include what were once unheard-of methods for managing very successful and lucrative empires.

Intuitive decision making is much more expansive than using common sense because it involves additional sensors to perceive and become aware of information from the outside. Sometimes it is referred to as gut feeling, sixth sense, inner sense, instinct, inner voice, spiritual guide, etc. It is related to developing a higher consciousness in order to train these sensors and to make the process of receiving information intuitively a more conscious one.

The question isn't whether rational reasoning or intuitive decision-making is better. Both are valuable tools in the toolkits of life. The question is rather how both approaches can be best combined for optimal results.

This is what some well-known people have to say about intuition:

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Albert Einstein
(Theoretical physicist who is widely considered one of the greatest physicists of all time. Best known for the theory of relativity, Nobel Prize in Physics for his explanation of the photoelectric effect and "for his services to Theoretical Physics.")

"The only real valuable thing is intuition."

"There is no logical way to the discovery of these elemental laws. There is only the way of intuition, which is helped by a feeling for the order lying behind the appearance."

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John Naisbitt
(Former executive of IBM and Eastman Kodak, American writer in the area of futures studies, author of several international best-sellers like "Megatrends" and "Re-inventing the Corporation.")

"Intuition becomes increasingly valuable in the new information society precisely because there is so much data."

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Alexis Carrel
(French surgeon, biologist and eugenicist, Nobel Prize in Physiology or Medicine)

"All great men are gifted with intuition. They know without reasoning or analysis, what they need to know."

"Intuition comes very close to clairvoyance; it appears to be the extrasensory perception of reality."

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Henry Reed
(British poet)

"Intuition is the very force or activity of the soul in its experience through whatever has been the experience of the soul itself."

"It is as if the intuitive sense acting through the soul is what makes the raw events into food for the soul."

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Immanuel Kant
(German philosopher)

"Intuition and concepts constitute... the elements of all our knowledge, so that neither concepts without an intuition in some way corresponding to them, nor intuition without concepts, can yield knowledge."

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George Crumb
(American composer of modern and avant garde music)

"In general, I feel that the more rationalistic approaches to pitch-organization, including specifically serial technique, have given way, largely, to a more intuitive approach.

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Robert Graves
(English poet, scholar, and novelist)

"Intuition is the supra-logic that cuts out all the routine processes of thought and leaps straight from the problem to the answer."

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Lao Tzu
(ancient Chinese philosopher)

"The power of intuitive understanding will protect you from harm until the end of your days."

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Anne Wilson Schaef
(writer and lecturer)

"Trusting our intuition often saves us from disaster."

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This is no group of slackers. If they say there's something valuable about intuition, we should all pay attention!

So, how do we use intuition in business? The same way we use it in our personal lives. So, how do we do that? We:

1. ask our spiritual source for help.
2. invite in the best solutions for all parties.
3. release our attachment to a specific outcome.
4. know our request will be answered.
5. pay attention to what shows up in front of us.
6. express gratitude by thanking Angels, Source, God, The Universe, Mother Earth (whatever you call your Higher Power).
7. take immediate action.

Your response will most likely come as a "feeling." At first, this may be so subtle, it's hard to read. Don't sweat it. Just relax and pay attention. It gets easier the more you exercise this muscle and acknowledge the process with gratitude EVERY TIME you get a response... which will be after every request!

With the enormous growth and increasing awareness of conscious -- or spiritual -- entrepreneurship, this approach will become second-nature. Just like you cannot remove the eggs from a baked cake, you cannot separate out your spiritual life from your business life... nor would you want to. There's no reason for the separateness. It only serves to feed the old paradigm which is quickly crumbling into a mass of rubble.

We're moving into a new age, folks, and with new times come the necessity for new skills like intuitive business decision-making. No longer is intuition pushed aside as woo-woo hullabaloo. It is a proven method of manifesting real-world results with ease and joy.

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