It's Not About You!

I noticed something.

So often, we put the actions, words, and aspects of others' lives in terms of our own experience.

Here's an example: I have a friend who's taking a 3-week motorcycle journey across the U.S. Before his departure, I made a mini-scrapbook to commemorate the journey. This is the content:

This journey is the only one of its kind.

This time,
this experience,
this exploration,
can never be recaptured
in the same way again... ever.
It can only be maximized by fully
enjoying - and being present in -
every moment.

Whatever those moments contain,
they exist solely for you... to breathe,
to laugh, to learn, to enjoy, to grow,
to change. They are opportunities
to see all of life from a new perspective.

Soon enough this will be a memory...
an experience to enhance the richness
of your life without the ability to recall
any but the most memorable aspects
and influences.

I wish you every colorful, enchanting, diverse,
stimulating, energizing, thought-provoking,
and life-altering experience on your journey.

Abundant travel blessings,


Back to my observation:

What I noticed is that it takes a special--and important--awareness to see the actions, words and aspects of others' lives as having nothing at all to do with us.

Using my friend's journey as an example, it has nothing to do with me. Instead of sharing what I wished for his experience, I could have made it about me; how I might miss him, what his experience would mean to my life and me, how his exploration would provide insight into our connection. No, no, and no. It is for him... exclusively. To make it about me indicates I am so focused on myself that I cannot step out and away from me to see the greater picture... that all of life is not about me!

We can become so over sensitized that we completely lose perspective. We walk around with a false sense that everything circulates in relation to us. When you think about it, making everything about us is a form of arrogance. We cannot afford to take things personally and we cannot make the lives of others about us.

So rarely does what people say, think or do have anything to do with us. It has everything to do with their individual and solitary path and how they perceive the world through their chosen filter.

When you see an opportunity, make the circumstance in front of you about the other person. Focus on them. Provide support. If inspired, lend a helping hand or word of support. And release yourself from the idea that it has anything to do with you. It probably doesn't!

Free yourself. The life you have is your own. Place the bulk of your energies there and you'll find plenty of work! Allow others their own experience... for that is their sacred journey.

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FOR SERIOUS ENTREPRENEURS ONLY! Why You Need a Ghostwriter On Your Team

You may have never thought about it, but having a ghostwriter at your disposal is important to the life of your ongoing marketing efforts. Hiring someone whose expertise it is to write rich content propels you in business and FREES YOUR TIME to focus on management and long-term planning.

I write special reports, articles, and blog posts all under the names of my clients. I take no credit, but instead work quietly behind-the-scenes to feature your products and services so you shine among your existing clients and promising prospects.

So, let me get back to why you need a ghostwriter. You only need one if:

• You're serious about being smart with your time and money
• You're savvy to the point of understanding the fundamentals of wisely investing in your business and its future
• You insist on only knowledgeable, experienced and reliable talent to enhance your already savvy team
• You can no longer justify writing your own materials because it requires a colossal effort beyond your expertise
• You want to effectively market yourself with high-impact support services like ghostwriting (this is in incredibly simple and effective method of projecting professionalism - everyone knows none of us succeeds without the support of a professional team. If you use this information in your marketing content, you are even closer to the big money because people naturally want to align themselves with others they perceive to be professionals)
• You're ready to hand off tasks that zap your days of precious time and energy
• You want to convert prospects to long-term satisfied and devoted customers

Hiring a ghostwriter isn't right for every entrepreneur. It may not be your time. You may not have planned for an allocation of funds. You may not understand the ROI (return-on-investment) value.

However, if you do get it, and are ready to delegate your marketing writing to a pro who works silently to ensure your business growth and creatively showcases your unique offerings, email me. I'd love to hear your ideas and offer you an array of limitless possibilities.

Sometimes it's hard to know just how impactful, easy and freeing it can be to delegate writing, so how about a little taste? It really is as simple as providing project parameters. We do the rest. Can you even imagine handing off the assignment of a free special report, as only one example, and having it delivered to your inbox within a week? What would you do with the time? Put up your feet? Relax? Well, maybe not, but you could certainly focus your efforts on other more demanding items requiring your specific input.

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Gender-based Marketing Copy: Why This Trend Is Growing Exponentially and Why It's Crucial To Speak Directly To Women

Statistics show women make 85% of consumer buying decisions. Is it any wonder then that we need to write online and Web site content specifically to them? Using a new approach that literally speaks their language?

Instead of writing tired copy based on the old patriarchal paradigm, it's time to think differently about how we approach women to offer our products and services.

There's a completely new shift happening and with it comes many opportunities to market in ways never before imagined or attempted... which will actually use less language to sell and more language that connects. When women feel they're heard and understood, they will purchase from you. When they see a fresh coat of paint on an old marketing approach, they won't. All the rules have changed. Let's dig in.

Why is this trend growing so rapidly?

Simply put: Because it's time.

There is an energetic/spiritual reconciliation occurring on the planet and women (as well as those characteristics culturally related to being female) will become much more prominent... in business, in politics, in religion, in every leadership position. It is a result of things being so out of balance for so long. What is out of balance must right itself at some point in time. That time is now.

So, how does this relate to the language of online marketing? Because if what I'm saying is true (you must feel it for yourself and check it against what you see happening around you) there's a ton of opportunity about to explode... for all of us! Why not be ahead of the trend to make sure your business is in complete compliance and poised to maximize every possible angle?

(As a generality) women are innately nurturing nesters. There's no amount of denying this that changes it. There are inherent tendencies to women that no matter how much time passes or cultural changes occur, are prominent, prevalent and won't go away simply because they don't sound politically correct. Sure there are exceptions and nurturing nesters may never birth children, create comfortable homes or be gracious hosts, but nevertheless there are expressions of being uniquely female with variations of the same theme.

That's why it's important to write to these themes. To be effective, we must address the issues, cares, concerns, fears and frustrations of women.

Some people think targeted copy doesn't make any difference. You decide. Let me give you an example: To which gender is each of these ads meant to target?

1. "With all the demands at work, there's no time to waste. Our hard-hitting tactics guarantee results."

2. "With all the demands on your time -- at work and home, with family and friends -- it's vital to make wise decisions that ensure you have as much time as possible for everything and everyone you love."

As a female consumer, of course you are more motivated by the second ad. No doubt. It speaks to someone who understands you (you have limited time), supports you (in making wise decisions), and offers you a solution to resolve a frequent frustration (having time for everything and everyone in your life).

So, what works with women? Language that:

· elicits feelings of connection to others
· ties into/addresses personal aspects of life (home, balancing personal/business lives, integrating children, support networks, virtual and actual communities, etc.)
· ties into compassion, nurturing, connectivity
· is inclusive of more than just her... it speaks to all the women she knows

This trend is quickly gaining momentum. Not only do women make 85% of all buying decisions, they make up 40% as household heads, and run 40% of companies in the United States. Women went from being A segment of the market to being THE market!

Now's the time to invest in refining your marketing materials to address this key majority of the buying market--WOMEN. Clearly, accessing and addressing their specific needs delivers the kind of results not seen with conventional or one-gender-fits-all copywriting. Things have changed dramatically only to become a wave of the future. Be on the crest of the wave!

If you require a professional assessment of the "female-friendliness" of your marketing content, contact us.

We're female. Simply stated, "We get it!" and are driven to apply our expertise in online marketing to showcase your products and services in the burgeoning female market.

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