20 February 2008

Are your marketing materials overtaxed?


With tax season upon us, how many times in the past few weeks have you seen advertising messages using the tax season to sell their products or services?


From gas stations to fitness clubs to the local grocery store, the owners know something; they must use every possible angle to entice their customers. Using the same marketing messages over and over again is death to your business.

Use holidays, seasons, current events and industry news for a fresh approach to marketing. It lets your customers know you're out there on the cutting edge and effortlessly addressing their ever-changing needs based on what's happening NOW.


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