More than just words -- What motivates people to take action?

Copywriting is much more than composing sentences, paragraphs and finished sales materials. What’s behind the words is fascinating.

The true art of copywriting is about understanding fundamental human nature and psychology. What are the 5 things that motivate people to buy?

1. Pride
2. Greed
3. Love
4. Guilt
5. Fear

If you understand this basic premise of motivational triggers, you are equipped to write copy that prompts the reader to take action from this emotional place. It’s a skill that first requires a mind-shift. Write from this perspective and you notice a big difference in your ability to write copy that increases sales.