03 February 2008

High Productivity... 33 Minutes At-A-Time


Effective tips. We love them, right? As entrepreneurs we have to implement many tools to ensure smart work habits. Our business depends on it.

One of the most impactful techniques to change the everyday life of my business is something I learned in the last Red Hot Copywriting Bootcamp. It put my workload into high-gear. I accomplish WAY more than ever and finish projects in much less time. The secret is FOCUSED EFFORT.

It’s so simple, it’ll blow your mind.

But don’t take my word for it. Try it for one week and you’ll agree; it increases your ability to accomplish more with better results. Who doesn’t want that?

Here’s how it works:

1. At the start of your day, make a priority list and assign a realistic time for each.

2. Choose the top 3-5 items depending on how much time you have and how much time each task requires.

3. Choose 1 priority to start.

4. Set a timer for 33 minutes and begin.

While the timer is going, the only focus you have is the #1 project you chose. No getting up. No answering calls. No checking email. No nothin’ other than your #1 project.

5. When the timer alarms, take a 5-10 minute break.

6. When your break is over, set the timer for another 33 minutes and either continue with priority #1 or switch to priority #2.

You may prefer to work on one project until completion. That’s fine. Or based on your workload, you may have several deadlines to meet and need to work concurrently on 2 or 3 tasks. That’s fine, too. Whatever works for you.

7. Follow the timer/break formula for the duration of your day and actually get things crossed off your to-do list!


The reason this works is you don’t allow anything to interrupt your focus. Simply genius.

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